Creativity in Business: Strategies and Techniques
August 11–12, 2014
Two-day seminar on enhancing personal and organizational creativity
Creativity is among the key skills needed to address today’s most pressing business challenges, yet few people know much about it. While seemingly shrouded in mystery, creativity is actually a process and a learnable skill, and just understanding and paying attention to creativity can enhance it.
This program explores the creative process, debunks some of the myths surrounding creativity, and introduces a series of tools and exercises to spark inspiration and innovation. Through a combination of lecture, discussion, examples, and exercises, participants begin to understand the creative process and how to utilize various tools and techniques to enhance both personal and organizational creativity.
What you will learn
- The importance of creative thinking in your personal and professional endeavors
- Understanding and overcoming barriers to creativity
- Techniques for enhancing creativity (e.g., observation, quieting the internal critic, generating ideas, convergent and divergent thinking)
- Applying tools and techniques to real problems, challenges, and opportunities
- Strategies for enhancing creativity in others (and how to avoid inhibiting it)
- The creative process
- Creativity tools and techniques
- Discovering creative strengths—yours and others
- Resilience and working through setbacks
- Fostering creativity in others
Who should enroll
This program is for individuals from any industry who are interested in acquiring tools and techniques for enhancing creativity in their personal and/or professional life, as well as those responsible for managing others in settings and situations where creative problem solving may lead to improved performance.
Margaret Andrews is associate dean for management programs at Harvard University Division of Continuing Education, as well as the founder of Mind and Hand Associates, a boutique management consulting firm.
For many years, Andrews was executive director at the MIT Sloan School of Management, where she managed the MBA program, including admissions, student affairs, career development, marketing, alumni relations, and the MIT Sloan Management Review. She has also been the managing vice president for strategy and marketing at Eduventures, vice president of marketing at Putnam Investments, a consultant at Mercer Management Consulting (now Oliver Wyman), and a CPA at Deloitte & Touche.
Andrews has conducted higher education work across the globe. She is frequently quoted on developments in the higher education market. She has been interviewed in the national and international media, and a featured speaker at a number of higher education conferences. She also teaches at Harvard Extension School.
Andrews hails from California and has an undergraduate degree from the University of California at Berkeley. She is also a graduate of MIT Sloan, where she was named a Seley Scholar, the school’s highest honor.