Innovation and Strategy

May 11–12, 2015

July 20–21, 2015

September 21–22, 2015


2015: $2,600.

Two-day seminar on building innovation into business strategy

Innovation has become the critical ingredient in strategies for creating new markets and sustaining company growth. Apple, Amazon, Skype, Groupon, and other leaders are discovering uncontested markets, delivering higher value at lower prices (often free), redefining channels, and leaving incumbents scrambling.

In this program we introduce frameworks and processes for uncovering new markets and designing higher value business models. We use a variety of company examples to illustrate these innovative approaches to strategy. Through individual and group exercises you have the opportunity to apply these ideas to your own business. You leave this two-day seminar armed with valuable new tools for rethinking how your organization can fuel growth and gain competitive advantage.

What you will learn

  • How leading companies are sustaining growth through innovation
  • Strategies for discovering new, uncontested markets
  • New approaches to creating value through business model design
  • How to apply these concepts to your existing business or a new offer

Topics covered

  • The new innovators and their patterns of success
  • Creating uncontested markets using Blue Ocean strategies
  • Business model design as a source of competitive advantage
  • Customer development and business model prototyping
  • Innovation in go-to-market strategies
  • Building innovation into the strategy development process

Who should enroll

We welcome managers from any industry who want to understand successful new approaches to strategy development, learn how to create value through business model design, and acquire tools and techniques to help their organizations build innovation into their strategy development processes. There are no prerequisites, but a basic understanding of marketing and financial principles is desired.


Phil Swisher

Phil Swisher

Phil Swisher is the founder and CEO of Trevian Wealth Management, a firm that focuses on optimizing the personal finances of entrepreneurs and entrepreneurial corporate executives. Swisher is one of 12 experts who advise the Governor of Massachusetts on innovation, and he currently serves as a mentor for Techstars.

Previously, he was the global head of innovation and a senior vice president at Brown Brothers Harriman (BBH). As the founder and leader of BBH’s innovation group, he built a team and process that created the majority of the firm’s new product pipeline. Swisher also worked for FHB Formation, a start-up that acquired control of Northeast Bancorp in Maine. He also led a start-up financed by the Kraft Group that focused on commodities trading and risk management. Prior to that, Swisher worked as an investment banker at Goldman Sachs in New York, where he advised financial institutions and invested in power plants.

Swisher holds a BA in economics from Williams College and an MBA from Harvard Business School. 
Read more on Phil's LinkedIn profile.

Jay Moody

Jay Moody

Jay Moody, after nearly a decade of leading innovation programs at publicly traded companies, is currently working with nonprofit organizations to revolutionize how innovation and entrepreneurship are taught to young people.

Earlier in his career, after a postdoctoral fellowship in the Research Lab of Electronics at MIT, Jay helped launch a web-based startup called Vistaprint, which grew to 3,000 employees and $2 billion market capitalization within 10 years. At Vistaprint, Jay led the New Products Group, and then conceived and directed Vistaprint’s Innovation Program. In 2011, Jay joined Intuit as innovation leader and became a member of Intuit’s Innovation Catalyst program. While serving on the Brainstorm (web-based innovation software) Team at Intuit, Jay advised Fortune 100 clients on strategies for driving engagement, fostering creative thinking, focusing ideas on real business challenges, and driving ideas to outcomes.

Jay has a PhD in cognitive science from the University of California, San Diego. He lives with his wife and three basketball-loving boys in Wayland, Massachusetts.