Innovation and Strategy

Dates to be announced

Two-day seminar on building innovation into business strategy

Innovation has become the critical ingredient in strategies for creating new markets and sustaining company growth. Apple, Amazon, Skype, Groupon, and other leaders are discovering uncontested markets, delivering higher value at lower prices (often free), redefining channels, and leaving incumbents scrambling.

In this program we introduce frameworks and processes for uncovering new markets and designing higher value business models. We use a variety of company examples to illustrate these innovative approaches to strategy. Through individual and group exercises you have the opportunity to apply these ideas to your own business. You leave this two-day seminar armed with valuable new tools for rethinking how your organization can fuel growth and gain competitive advantage.

What you will learn

  • How leading companies are sustaining growth through innovation
  • Strategies for discovering new, uncontested markets
  • New approaches to creating value through business model design
  • How to apply these concepts to your existing business or a new offer

Topics covered

  • The new innovators and their patterns of success
  • Creating uncontested markets using Blue Ocean strategies
  • Business model design as a source of competitive advantage
  • Customer development and business model prototyping
  • Innovation in go-to-market strategies
  • Building innovation into the strategy development process

Who should enroll

We welcome managers from any industry who want to understand successful new approaches to strategy development, learn how to create value through business model design, and acquire tools and techniques to help their organizations build innovation into their strategy development processes. There are no prerequisites, but a basic understanding of marketing and financial principles is desired.

Faculty

Dave Power

Dave Power

Dave Power is president of Power Strategy Inc. where he helps executive teams with growth strategy, alignment, and execution. Power has guided growth companies as an operating executive, board member, and advisor for more than 25 years. He is also an instructor at Harvard Extension School.

As an operating executive, Power was CEO of Novera Software, a private Internet software company; senior vice president of marketing and corporate development at RSA Security; and a vice president and general manager at Sun Microsystems.

As a partner at Fidelity Ventures, Power was an investor and board member in a number of successful growth companies including Black Duck Software, Castlight Health, EnterpriseDB, Polyserve, Ping Identity, and Vibes Media. Power was also a venture partner at Charles River Ventures.

In his early career, Power was a partner at Mercer Management Consulting where he co-founded the firm’s technology industry practice, advising Apple Computer, Lotus Development, and other technology leaders. He also designed and delivered executive development programs.

Power received an MBA from Stanford Business School, where he was an Arjay Miller Scholar, and bachelor of science in civil engineering and master of science degree in environmental engineering from Tufts University.

Phil Swisher

Phil Swisher

Phil Swisher, who is co-teaching the August session, is Brown Brothers Harriman’s head of innovation. In this capacity, he is focused on building new products and services that generate meaningful long-term revenue for the firm. Swisher is also one of eleven innovation experts appointed by the Governor of Massachusetts to advise him on his innovation agenda.

Prior to joining Brown Brothers Harriman, Swisher worked for FHB Formation, a start up that acquired control of Northeast Bancorp, a bank in Maine. He also previously led a start up, financed by the Kraft Group, which is focused on commodities trading and risk management. Swisher was also previously an investment banker at Goldman Sachs in New York, where he advised financial institutions and invested in power plants.

Swisher has a bachelor’s degree in economics from Williams College and an MBA from the Harvard Business School.