Innovation and Strategy
September 21–22, 2015
Two-day seminar on building innovation into business strategy
Today's top companies succeed by making innovation a habit. Apple, Amazon, Groupon, Uber, and other industry leaders continue to build breakthroughs—strategies that reshape markets, deliver greater value at a lower cost, redefine channels, and force incumbents to scramble.
In this two-day program, you’ll examine the frameworks that market-leading companies use to build innovation into their business approach. Through real-world examples, you’ll learn how to develop winning strategies and strengthen your organization’s capacity to drive innovation. Individual and group exercises provide hands-on opportunities to apply new approaches to your organization’s unique strategy challenges.
Why you should attend
- Build innovation into the strategy development process
- Design innovative, go-to-market strategies that fuel growth
- Create more value and secure a competitive advantage
- Identify and exploit new markets that are uncontested
- Apply creative strategies to market your business offerings
- Exploring the habits of today’s “new innovators”
- Bringing diverse talent together to spark new ideas
- Fostering innovative strategies, eliminating obstacles, and managing risk
- Ensuring that innovation remains a strategic priority
- Driving innovation across the organization
- Hiring and partnering for successful innovation
- Measuring success in achieving innovation goals
Who should enroll
This program is appropriate for decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies. It is equally suited for professionals from established companies who want to develop new revenue sources or from startups launching new offerings. While no specific training is required, participants should have a basic understanding of marketing and financial principles.
Phil Swisher will teach both the July and September sessions of "Innovation and Strategy." He is the founder and CEO of Trevian Wealth Management, a firm that focuses on optimizing the personal finances of entrepreneurs and entrepreneurial corporate executives. Swisher is one of 12 experts who advise the Governor of Massachusetts on innovation, and he currently serves as a mentor for Techstars.
Previously, he was the global head of innovation and a senior vice president at Brown Brothers Harriman (BBH). As the founder and leader of BBH’s innovation group, he built a team and process that created the majority of the firm’s new product pipeline. Swisher also worked for FHB Formation, a start-up that acquired control of Northeast Bancorp in Maine. He also led a start-up financed by the Kraft Group that focused on commodities trading and risk management. Prior to that, Swisher worked as an investment banker at Goldman Sachs in New York, where he advised financial institutions and invested in power plants.
Swisher holds a BA in economics from Williams College and an MBA from Harvard Business School.
Read more on Swisher's LinkedIn profile.