Innovation and Strategy
May 11–12, 2015
July 20–21, 2015
September 21–22, 2015
Two-day seminar on building innovation into business strategy
Innovation has become the critical ingredient in strategies for creating new markets and sustaining company growth. Apple, Amazon, Skype, Groupon, and other leaders are discovering uncontested markets, delivering higher value at lower prices (often free), redefining channels, and leaving incumbents scrambling.
In this program we introduce frameworks and processes for uncovering new markets and designing higher value business models. We use a variety of company examples to illustrate these innovative approaches to strategy. Through individual and group exercises you have the opportunity to apply these ideas to your own business. You leave this two-day seminar armed with valuable new tools for rethinking how your organization can fuel growth and gain competitive advantage.
What you will learn
- How leading companies are sustaining growth through innovation
- Strategies for discovering new, uncontested markets
- New approaches to creating value through business model design
- How to apply these concepts to your existing business or a new offer
- The new innovators and their patterns of success
- Creating uncontested markets using Blue Ocean strategies
- Business model design as a source of competitive advantage
- Customer development and business model prototyping
- Innovation in go-to-market strategies
- Building innovation into the strategy development process
Who should enroll
We welcome managers from any industry who want to understand successful new approaches to strategy development, learn how to create value through business model design, and acquire tools and techniques to help their organizations build innovation into their strategy development processes. There are no prerequisites, but a basic understanding of marketing and financial principles is desired.
Phil Swisher is the founder and CEO of Trevian Wealth Management, a firm that focuses on optimizing the personal finances of entrepreneurs and entrepreneurial corporate executives. Swisher is one of 12 experts who advise the Governor of Massachusetts on innovation, and he currently serves as a mentor for Techstars.
Previously, he was the global head of innovation and a senior vice president at Brown Brothers Harriman (BBH). As the founder and leader of BBH’s innovation group, he built a team and process that created the majority of the firm’s new product pipeline. Swisher also worked for FHB Formation, a start-up that acquired control of Northeast Bancorp in Maine. He also led a start-up financed by the Kraft Group that focused on commodities trading and risk management. Prior to that, Swisher worked as an investment banker at Goldman Sachs in New York, where he advised financial institutions and invested in power plants.
Swisher holds a BA in economics from Williams College and an MBA from Harvard Business School.
Read more on Phil's LinkedIn profile.