Innovation and Strategy
May 11–12, 2015
July 20–21, 2015
September 21–22, 2015
Two-day seminar on building innovation into business strategy
Innovation has become the critical ingredient in strategies for creating new markets and sustaining company growth. Apple, Amazon, Skype, Groupon, and other leaders are discovering uncontested markets, delivering higher value at lower prices (often free), redefining channels, and leaving incumbents scrambling.
In this program we introduce frameworks and processes for uncovering new markets and designing higher value business models. We use a variety of company examples to illustrate these innovative approaches to strategy. Through individual and group exercises you have the opportunity to apply these ideas to your own business. You leave this two-day seminar armed with valuable new tools for rethinking how your organization can fuel growth and gain competitive advantage.
What you will learn
- How leading companies are sustaining growth through innovation
- Strategies for discovering new, uncontested markets
- New approaches to creating value through business model design
- How to apply these concepts to your existing business or a new offer
- The new innovators and their patterns of success
- Creating uncontested markets using Blue Ocean strategies
- Business model design as a source of competitive advantage
- Customer development and business model prototyping
- Innovation in go-to-market strategies
- Building innovation into the strategy development process
Who should enroll
We welcome managers from any industry who want to understand successful new approaches to strategy development, learn how to create value through business model design, and acquire tools and techniques to help their organizations build innovation into their strategy development processes. There are no prerequisites, but a basic understanding of marketing and financial principles is desired.
Phil Swisher is Brown Brothers Harriman’s head of innovation. In this capacity, he is focused on building new products and services that generate meaningful long-term revenue for the firm. Swisher is also one of eleven innovation experts appointed by the Governor of Massachusetts to advise him on his innovation agenda.
Prior to joining Brown Brothers Harriman, Swisher worked for FHB Formation, a start up that acquired control of Northeast Bancorp, a bank in Maine. He also previously led a start up, financed by the Kraft Group, which is focused on commodities trading and risk management. Swisher was also previously an investment banker at Goldman Sachs in New York, where he advised financial institutions and invested in power plants.
Swisher has a bachelor’s degree in economics from Williams College and an MBA from the Harvard Business School.