Strategy and Competition in Higher Education
April 7–8, 2014
Two-day seminar exploring the changing nature of the higher education market
The higher education “industry” is in the midst of significant, dynamic change. A multitude of factors—the proliferation of programs, increasing costs, shrinking budgets, growth of online education and MOOCs, explosion of educational content, rise of new competitors, and the advent of new business models—have combined to fundamentally alter the competitive terrain for colleges and universities, and the organizations that work with them.
This program explores how historical context, societal and market forces, globalization, and technology have played a role in shaping the market for higher education and created a variety of threats and opportunities for incumbents and new entrants alike. Through a combination of presentations, exercises, and discussion, we utilize a variety of strategic tools to assess the market for higher education, look at how various organizations are positioned within the market, discover what organizations can do to increase their likelihood of success, and discuss the implications for individuals, organizations, and society as the higher education market continues to evolve.
What you will learn
- An overview of societal trends and market forces impacting the higher education market
- Tools for assessing the dynamic nature of the higher education market
- Strategies for applying the analysis and tools to better position your organization within the evolving market
- Ongoing and emerging trends in higher education, including the growth of MOOCs
- Market forces and competitive advantage
- Innovation in higher education—from both traditional universities and new entrants
- US higher education in a global context
- Scenarios for the future of higher education
Who should enroll
This program is for those interested in the higher education industry, including those from traditional colleges and universities, in markets adjacent to higher education, and those thinking of starting a new business in the higher education space.
Margaret Andrews is associate dean for management programs at Harvard University Division of Continuing Education, as well as the founder of Mind and Hand Associates, a boutique management consulting firm.
For many years, Andrews was executive director at the MIT Sloan School of Management, where she managed the MBA program, including admissions, student affairs, career development, marketing, alumni relations, and the MIT Sloan Management Review. She has also been the managing vice president for strategy and marketing at Eduventures, vice president of marketing at Putnam Investments, a consultant at Mercer Management Consulting (now Oliver Wyman), and a CPA at Deloitte & Touche.
Andrews has conducted higher education work across the globe. She is frequently quoted on developments in the higher education market. She has been interviewed in the national and international media, and a featured speaker at a number of higher education conferences. She also teaches at Harvard Extension School.
Andrews hails from California and has an undergraduate degree from the University of California at Berkeley. She is also a graduate of MIT Sloan, where she was named a Seley Scholar, the school’s highest honor.